Whitney ​Alexander

I’m an award-winning strategist, ​a creative brand-builder, and a ​social media expert.

I find creative ways to harness ​culture to power brands and ​businesses for tomorrow.

Strategic-thinking meets ​creative-visioneering

I have an outsized curiosity about people and culture that ​has given me an array of tools and perspectives to draw ​from when solving brand and business problems.

I hunt for the edges and the interesting, the tensions and ​the surprises, the truths and the shifts. And I turn these ​insights into creative opportunities that help brands land in ​culture, bring them closer to their audience, and ​supercharge their growth.

Clients and partners have called it “whitney magic” by my ​ability to make ideas and insights seem to levitate. No ​strings involved, just ideas infused with energy. 🪄

What I can help you with

Uncover what people love—or will love—about your brand

Refine your positioning and how you show up in the world and in peoples’ lives

Find cultural opportunities that are ripe for creative activations

Find inspiration and focus for your next creative execution or campaign

Craft a unique narrative that can be activated across social, influencer, and earned

Audit your existing brand and social strategies to find opportunities to optimize

How we get there


How does your brand stand ​out and use cultural forces as ​a propellant?

Cultural analysis

Strategic positioning

Brand framework

Value prop


How do we capture and build ​interest with cut-through and ​innovative tactics?

Brand expression

Channel/Comms planning

Campaign planning

Audience insights


How do we create a compelling ​brand universe across social and ​other key channels?

Social strategy

Editorial direction


Community development

Work and past clients

Verizon Fios

Editorial Strategy + Influencer

A brand partnership with Faze Clan ​that positioned Fios as the only ISP ​choice for gamers

The Unlock: Gamers don’t listen to ​brands, but they will listen to ​trusted voices using their language.

Microsoft Global

Brand + Social Strategy

Developed an enterprise social ​playbook that set the vision and ​execution of their global practice

The Unlock: Adopt the language of ​social to humanize the brand for ​both b2b and b2c audiences.

Ulta Beauty

Brand + Social Strategy

Repositioned the brand to capture ​an evolved beauty audience while ​shaping the culture of beauty.

The Unlock: Beauty is not about a ​final, perfect product. It’s about play ​and exploring possibilities.

Marshalls / TJX

Positioning + Community

Unlocked growth through brand-​centered community and advocacy ​strategy.

The Unlock:The zeal of the superfan ​is most potent when organized, ​directed, and amplified.

What clients and partners are saying:

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Whitney is one of those key members ​you want on any team: able to bridge ​the gap between strategy and creative, ​deeply plugged into what is happening ​in culture but also savvy about human ​behavior and psychology and how to ​use those insights to create amazing ​products, services and communications.

  • Kyle Bunch | Head of Social and Innovation ​at We Are Social
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Whitney is an early adopter and is ​amazing at staying on top of current ​cultural trends that ranges from the ​popular to the obscure. Whitney ​generates a wealth of fresh ideas during ​brainstorming sessions and is a hard ​worker who really owns her part in ​producing great work.

  • Karen Ngo | DesignOps leader at AT&T
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What I love about working with Whitney is ​that she knows how to flat out bring it. Not ​just from a digital/technological solution-​based standpoint, but also, from a pop ​culture perspective as well.

  • Greg Collins. | Executive Creative Director

Get in touch





The Modern Middle

Trends and perspectives on the modern midlife and ​retirement eras