Whitney Alexander
I’m an award-winning strategist, a creative brand-builder, and a social media expert.
I find creative ways to harness culture to power brands and businesses for tomorrow.
Strategic-thinking meets creative-visioneering
I have an outsized curiosity about people and culture that has given me an array of tools and perspectives to draw from when solving brand and business problems.
I hunt for the edges and the interesting, the tensions and the surprises, the truths and the shifts. And I turn these insights into creative opportunities that help brands land in culture, bring them closer to their audience, and supercharge their growth.
Clients and partners have called it “whitney magic” by my ability to make ideas and insights seem to levitate. No strings involved, just ideas infused with energy. 🪄
What I can help you with
Uncover what people love—or will love—about your brand
Refine your positioning and how you show up in the world and in peoples’ lives
Find cultural opportunities that are ripe for creative activations
Find inspiration and focus for your next creative execution or campaign
Craft a unique narrative that can be activated across social, influencer, and earned
Audit your existing brand and social strategies to find opportunities to optimize
How we get there
BRAND STRATEGY
How does your brand stand out and use cultural forces as a propellant?
Cultural analysis
Strategic positioning
Brand framework
Value prop
CREATIVE STRATEGY
How do we capture and build interest with cut-through and innovative tactics?
Brand expression
Channel/Comms planning
Campaign planning
Audience insights
STORY + SOCIAL
How do we create a compelling brand universe across social and other key channels?
Social strategy
Editorial direction
Influencer/Creator
Community development
Work and past clients
Verizon Fios
Editorial Strategy + Influencer
A brand partnership with Faze Clan that positioned Fios as the only ISP choice for gamers
The Unlock: Gamers don’t listen to brands, but they will listen to trusted voices using their language.
Microsoft Global
Brand + Social Strategy
Developed an enterprise social playbook that set the vision and execution of their global practice
The Unlock: Adopt the language of social to humanize the brand for both b2b and b2c audiences.
Ulta Beauty
Brand + Social Strategy
Repositioned the brand to capture an evolved beauty audience while shaping the culture of beauty.
The Unlock: Beauty is not about a final, perfect product. It’s about play and exploring possibilities.
Marshalls / TJX
Positioning + Community
Unlocked growth through brand-centered community and advocacy strategy.
The Unlock:The zeal of the superfan is most potent when organized, directed, and amplified.
What clients and partners are saying:
Whitney is one of those key members you want on any team: able to bridge the gap between strategy and creative, deeply plugged into what is happening in culture but also savvy about human behavior and psychology and how to use those insights to create amazing products, services and communications.
- Kyle Bunch | Head of Social and Innovation at We Are Social
Whitney is an early adopter and is amazing at staying on top of current cultural trends that ranges from the popular to the obscure. Whitney generates a wealth of fresh ideas during brainstorming sessions and is a hard worker who really owns her part in producing great work.
- Karen Ngo | DesignOps leader at AT&T
What I love about working with Whitney is that she knows how to flat out bring it. Not just from a digital/technological solution-based standpoint, but also, from a pop culture perspective as well.
- Greg Collins. | Executive Creative Director
Get in touch
Email
whithalexander@gmail.com
Connect
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