Whitney
Alexander
I’m an award-winning strategist,
creative brand-builder, and a
relentlessly curious connector.
I find creative ways to harness
cultural and consumer trends to
power brands and businesses for
tomorrow.
Strategic-thinking meets
creative-visioneering
I have an outsized curiosity about people and culture that
has given me an array of tools and perspectives to draw
from when solving brand and business problems.
I hunt for the edges and the interesting, the tensions and
the surprises, the truths and the shifts. And I turn these
insights into creative opportunities that help brands land in
culture, bring them closer to their audience, and
supercharge their growth.
Clients and partners have called it “whitney magic” by my
ability to make ideas and insights seem to levitate. No
strings involved, just ideas infused with energy. 🪄
What I can help you with
Uncover what people love—or will love—about your brand
Refine your positioning and how you show up in the world and in peoples’ lives
Find cultural opportunities that are ripe for creative activations
Find inspiration and focus for your next creative execution or campaign
Craft a unique narrative that can be activated across social, influencer, and earned
Audit your existing brand and social strategies to find opportunities to optimize
How does your brand stand out and use cultural forces as a propellant?
Culture/Consumer analysis
Strategic positioning
Brand framework
Value prop refinement
BRAND STRATEGY
How do we capture and build
interest with cut-through and
innovative tactics?
Brand expression
Channel/Comms planning
Campaign planning
Audience insights
CREATIVE STRATEGY
How do we create a compelling
brand universe across social and
other key channels?
Social strategy
Editorial direction
Influencer/Creator
Community development
STORY + SOCIAL
How we get there
Work and past clients
Verizon Fios
Editorial Strategy + Influencer
A brand partnership with Faze Clan
that positioned Fios as the only ISP
choice for gamers
- The Unlock: Gamers don’t listen to
brands, but they will listen to
trusted voices using their language.
Microsoft Global
Brand + Social Strategy
Developed an enterprise social
playbook that set the vision and
execution of their global practice
- The Unlock: Adopt the language of
social to humanize the brand for
both b2b and b2c audiences.
Ulta Beauty
Brand + Social Strategy
Repositioned the brand to capture
an evolved beauty audience while
shaping the culture of beauty.
- The Unlock: Beauty is not about a
final, perfect product. It’s about play
and exploring possibilities.
Marshalls / TJX
Positioning + Community
Unlocked growth through brand-
centered community and advocacy
strategy.
- The Unlock:The zeal of the superfan
is most potent when organized,
directed, and amplified.
What clients and partners are saying:
What I love about working with Whitney is
that she knows how to flat out bring it. Not
just from a digital/technological solution-
based standpoint, but also, from a pop
culture perspective as well.
- Greg Collins. | Executive Creative Director
Whitney is one of those key members
you want on any team: able to bridge
the gap between strategy and creative,
deeply plugged into what is happening
in culture but also savvy about human
behavior and psychology and how to
use those insights to create amazing
products, services and communications.
- Kyle Bunch | Head of Social and Innovation
at We Are Social
Whitney is an early adopter and is
amazing at staying on top of current
cultural trends that ranges from the
popular to the obscure. Whitney
generates a wealth of fresh ideas during
brainstorming sessions and is a hard
worker who really owns her part in
producing great work.
- Karen Ngo | DesignOps leader at AT&T
Get in touch
whithalexander@gmail.com
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